Impact of NTV Advertising on Nepalese Children
Date
2008-12
Authors
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Publisher
Department of English
Abstract
This paper explores the figures of Nepalese television (NTV) commercials about small
children. Among the television audience, children deserve special attention because they are
most likely to accept and orient their view by the images of the advertisements. This paper examines the Nepal Television commercials with the theoretical ramification
of how commodity culture affects consumers where language and way of presentation of
character in the advertisements. Basically very young children watch television commercials and
try to follow those advertisements only because of their visual graphics. This research, thus takes
on the issue of how advertisements can attract their consumers, especially the small children and
how children consume those products.
Description
Keywords
Advertisements, Buying Behaviors, television commercials