THE ROLE OF MINDFULNESS TO UNDERSTANDING CUSTOMER BEHAVIOUR IN MOBILE PAYMENT ADOPTION

Abstract

The research aims to investigating the factors affecting adaptation intention and customer satisfaction from mobile banking in Nepal. The study consider on primary and secondary data for the statistical analysis. Descriptive analysis has conducted by collecting data with the help of questionnaire and inferential analysis including correlations, multiple regression model for the hypothesis testing has been done by using analysis software. The study used 399 sample of population and casual comparative research design has been used. In this study technology novelty seeking, engagement with the technology, awareness of local context, cognizance of alternative technology are independent and perceive ease of use as moderating variables. Mean, standard deviation, correlations, multiple regression model and hypothesis testing are used as statistical tool and various data were collected with the help of questionnaire. Both SPSS along with Excel are used to analyze those variables. The empirical result shows that technology novelty seeking, engagement with the technology, awareness of local context, cognizance of alternative technology and perceive ease of use has positive and significant relationship with intension of use. However, all the variable has significant impact on mobile payment adoption.