Current market position of toothpaste (with special reference to Colgate)

Files

Full thesis.pdf (879.8 KB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Market share, Selling position, Brand flexibility, Advertisement

Citation

URI

https://hdl.handle.net/20.500.14540/16973

Collections

Marketing