IMPACT OF INVESTORS’ ATTITUDE TOWARDS THE BEHAVIOURAL INTENTIONS OF STOCK MARKET PARTICIPANTS
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Abstract
“Theory of Planned Behavior” posits person’s abilities, control, and willingness can explain the desire to display certain behavior Ajzen (1991). Ajzen and Fishbein (1975) propagated a theory trying to explain the association between attitude and behavior known as “reasoned actions theory”. Since attitude impact behavioural intentions, the underlying study tries to utilize this theory to establish the same for the individuals’
investors’ perceptions of making investment in the market. Although several studies have been conducted to analyze the effect of investor’s attitudes on perceived investment decision or decision intentions of stock market participants, there have been very limited studies that explained the role of moderating variables. In the
context of Nepal as well, there have been studies which addressed the impact of investor’s attitudes on investment decision.
Description
This main objective of this study is to analyze the moderating impact of cognitive ability and financial consideration on the relationship between investors’ attitudes and their behavioral intentions to participate in the stock market. The study attempted to test hypothesis regarding the direct and moderating impact of Attitude, Financial Literacy, Financial Planning, Financial Satisfaction, Perceived Risk and Perceived Benefit on
Behavioral Intention to participate in stock market among Nepalese investors. This study has adopted quantitative and cross-sectional research design. Correlational research has been used to analyze relationship between financial cognitive, financial considerations, Investor’s attitudes and behavioral intentions.