A case study on customer buying process of high involvement product (with reference to computer product in Birgunj sub-metropolitan city)

Files

cover page.pdf (45.82 KB)
chapter page.pdf (458.96 KB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Buying process, Consumer behavior, Marketing mix

Citation

URI

https://hdl.handle.net/20.500.14540/19403

Collections

Marketing