The role of advertisement on consumer behaviour ( with special reference to electronic media)

Files

Cover.pdf (53.81 KB)
Chapter.pdf (579.37 KB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Consumer behaviour, Electronic media

Citation

URI

https://hdl.handle.net/20.500.14540/18199

Collections

Marketing