Role of advertising and its impact on consumer buying behavior

Files

cover page.pdf (27.88 KB)
chapter page.pdf (552.29 KB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Consumer behavior, Advertising media

Citation

URI

https://hdl.handle.net/20.500.14540/21680

Collections

Marketing