Advertising impact on brand choice of convenience goods (with specific reference to toothpaste)

Files

Cover.pdf (39.15 KB)
Chapter.pdf (537.95 KB)

Date

2010

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Brand preference, Convenience goods, Advertising impact

Citation

URI

https://hdl.handle.net/20.500.14540/18135

Collections

Marketing