Effect of advertisement on brand loyalty (A comparative study of Wai Wai and Mayos noodles)

Files

Cover page.pdf (28.16 KB)
Chapter page(6).pdf (483.19 KB)

Date

2010

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of Management

Abstract

Not available

Description

Keywords

Global advertising, Brand loyalty

Citation

URI

https://hdl.handle.net/20.500.14540/11780

Collections

Marketing