A Study on Retailer’s Advertising on Local Radio and its Impact on Consumer Behaviour (With Special Reference to Hetauda)

Files

chapter(1).pdf (1.04 MB)
cover(2).pdf (44 KB)

Date

2009-05

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of Management

Abstract

Not Available

Description

Keywords

Retail advertisement, Local Radio, Consumer Behaviour

Citation

URI

https://hdl.handle.net/20.500.14540/4111

Collections

Marketing