Advertising and Consumer Behavior (A Comparative Study of Wai-Wai and Mayos Noodles in Kathmandu)

Files

Cover.pdf (40.13 KB)
Chapter.pdf (720.66 KB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Consumer behavior, Brand loyalty, Instant noodles

Citation

URI

https://hdl.handle.net/20.500.14540/20238

Collections

Marketing