Perceived value and Loyalty for a brand (with reference to the consumers of Chabahil Area of Kathmandu)

Files

Cover.pdf (45.04 KB)
Chapter.pdf (602.3 KB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Brand loyalty, Advertisement policy

Citation

URI

https://hdl.handle.net/20.500.14540/21610

Collections

Marketing