Impact of FM Advertising on Consumer Behavior

Files

Cover page.pdf (395.34 KB)
Chapter page.pdf (878.16 KB)

Date

2009

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of Management

Abstract

Not available

Description

Keywords

Consumer behavior, FM advertisement

Citation

URI

https://hdl.handle.net/20.500.14540/12060

Collections

Marketing