Consumers' perception towards internet banking adoption of Nepalese Commercial Banks

Abstract

This research delves into the adoption of internet banking among a sample of 404 customers in Nepal's Chandannath municipality, employing a methodology that combines descriptive, causal, correlation, and regression analyses. The study aims to comprehensively understand the dynamics influencing the adoption of internet banking in this specific context. The participant demographic is revealed as diverse, highlighting the imperative for tailored strategies. Notably, the study emphasizes the need for a balanced gender distribution, targeting the prime working-age population, and addressing the unique characteristics of undergraduates in the service sector. Correlation analyses further unveil the interconnected nature of variables such as Perceived Usefulness, Ease of Use, Risk, Prior Knowledge, and Convenience. These findings underscore the necessity for a holistic and user-centric approach to enhance overall adoption rates. The regression analysis reinforces these insights, indicating a robust model where each predictor variable significantly shapes the decisions of participants regarding internet banking adoption. This suggests that factors such as the perceived usefulness of the service, its ease of use, risk considerations, prior knowledge, and the overall convenience play pivotal roles in influencing customer adoption. Keywords: Ease of Use, Risk, Perceived Usefulness, Prior Knowledge, Convenience and Adoption of Internet Banking