A Study on Impact of Television Advertising on Consumer Behaviour in Cosmetic Product

Files

Cover.pdf (51.58 KB)
Chapter.pdf (490 KB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Consumer behaviour, Cosmetic product

Citation

URI

https://hdl.handle.net/20.500.14540/10751

Collections

Marketing