Factors Affecting Employee´s Job Satisfaction: A Case of Nepalese Commercial Banks

Abstract

Banking sector is very important for any country. It works as a back bone for an economy. An effective banking system can aid in rapid economic growth. The process of internal marketing is seen as particularly important in the financial services sector. Internal marketing is becoming the rising issue in Nepalese business industries. The study aimed to assess the relationship between employee’s job satisfaction and internal marketing in the Nepalese banking industry.In order to achieve the objectives, primary data collection was performed by providing questionnaire to 400 employees of 20 commercial banks. The questionnaire was Yes, No, Ranking Scale, Likert and other demographic information were used to collect primary data. The Likert scale on the different variables on internal marketing dimensions and employee satisfaction were measured in 5-point Likert scale and weighted mean value of each variable were used to examine the relationship between dependent and independent variables as for the study purpose. The major conclusion of the study is that supervisory support, organizational support, retention policy, selection and appointment play a prominent role in determination of employee job satisfaction. Employee of the Nepalese commercial bank gives highest ranking to motivation followed by, organizational support, training and development, supervisory support, retention policy and communication for the most important internal marketing tools that represents employee job satisfaction. Likewise, employees of the Nepalese commercial bank give highest ranking to employee loyalty followed by employee commitment, reputation and image of bank, bank’s productivity and competition as the most important factors influencing the internal marketing and employee job satisfaction. The sound and rational motivational practices are essential for the success of any of the organization. It is concluded that motivation, organizational support, training and development, supervisory support, retention policy and communication are very effective in Nepalese commercial banks.

Key Words Internal Environment, Performance, Employees