Mediation Effect of HRD Mechanism between OCTAPACE Culture and Job Satisfaction: A Study on Medical and Pharmaceutical Sales Representatives working in Kathmandu Valley
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Abstract
Most of the domestic pharmaceutical companies of Nepal are headquartered in Kathmandu. Apart from this, many foreign multinational companies also have their marketing subsidiaries conducting business from Kathmandu. As Kathmandu is the capital city of Nepal and the most populated metropolitan city, it is the top priority business area for most pharmaceutical companies. This is also because the major hospitals and health
institutions are located in Kathmandu.
Description
The scope for job of Medical and Pharmaceutical Sales Representative have been growing steadily in recent years. There are lot of domestic medicine manufacturers and foreign company that are marketing their products in Nepal. Nepalese market has an almost equal share of both domestic and foreign brands that cater to the requirements of the people. As the domestic medicine manufacturers are growing, this sector is going to see more growth in upcoming future. The people who are responsible for the sales of the products are the medical representatives. They are the field force and the revenue generators of the pharmaceutical industries. Therefore there is a need to ensure the proper management of this vital human resource.