Effect of Celebrity Endorsement on Brand Equity: A Study of Cosmetic Products in the Kathmandu Valley

Files

Full thesis.pdf (355.83 KB)

Date

2018

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of Management

Abstract

Not available

Description

Keywords

Celebrity endorsement, Brand equity, Cosmetic products

Citation

URI

https://hdl.handle.net/20.500.14540/15304

Collections

Marketing