Adoption of fintech in banking sector
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Abstract
The main aim of this study is to investigate the determinants (Financial literacy, trust,
perceived usefulness, and social influence) of FinTech adoption intention by banking
customers in Kathmandu metropolitan city.
The target population of the study is all banking customers who belongs to Kathmandu
metropolitan city and in this study, 336 sample size has been used with the assistance of
purposive sampling technique. The data are collected with the assistance of primary
survey by using structured questionnaires. For this study, the causal and descriptive
research methodology has been applied. Likewise, the descriptive statistics are calculated
through used of SPSS version 25.0 while the inferential statistics are calculated through
use of PLS-SEM method of SMART-PLS version 4.2.
The findings of this research specified that, four out of four paths is significant with pvalue
smaller than 0.05, therefore that this all four path is significant in 95 percent
confidence interval and positive influence in ITAF. Besides, Trust is the most influential
variable which affects intentions to adopt FinTech and perceived usefulness. This
indicates that users (bank clients) of FinTech at Kathmandu metropolis city believe that,
the FinTech service needs to be made trustable and secure. If the providers of FinTech
are able to deliver trustable service, then the FinTech is useful for users.
The most important drivers of intention to adoption of FinTech are trust, perceived
usefulness, social influence, and financial literacy, respectively. Therefore, the policy
makers and FinTech providers should be interested in creating useful and trustworthy
FinTech service to increase the adoption rate. Furthermore, they should provide
contribution to create financially literate consumer in order to decrease negative social
influence and increase adoption rate of FinTech product and service.
Keywords: Social Influence, Financial Literacy, Trust, Banking Sectors Sector, PLSSEM.
