Impact of E-banking services on customer awarness in nepalese commercial banks

Abstract

This study aims to evaluate how e-banking services impact Nepalese commercial banks' consumer awareness. The study takes descriptive and casual-comparative research design, with convenience sampling utilized as a non-probability sample technique. Structured questions and online surveys were utilized to collect data from 229 respondents. Data analysis is carried out using both descriptive and inferential methods. According to the findings, Customer awareness, accessibility, reliability, convenience, and privacy are major variable for e-banking service in Nepal. There is Positive significant relationship between accessibility (r=.355, p .001) with customer awareness. Similarly, There is positive significant relationship between reliability (r=.184, P .001) with customer awareness. There is positive insignificant relationship between convenience (r=.091, p .005) with customer awareness. There is negative insignificant relationship between privacy (r=.091, p .005) with customer awareness.

Keywords: A, R, C, P, AND CA