IMPULSE BUYING BEHAVIOR OF CUSTOMERS FOR LOW INVOLVEMENTPRODUCTS
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Despite the survey's formal and controlled conduct, there are nevertheless some significant flaws. Consumers may make up answers on survey questionnaires because they frequently are not conscious of their hasty purchasing behavior. Consumers occasionally attempt to defend their purchases by claiming that they were wellthought-out and based on logi.
Description
The usual decision-making processes in customers' brains are disturbed by impulsive purchases. An irrational moment of self-indulgence takes the place of the consumers' logically ordered course of behavior. According to research, seeing a product or being exposed to an effective marketing message can cause
emotions and feelings, both good and bad, to play a critical role in a decision to buy. These urges, which are connected to the underlying desire for quick fulfillment, are frequently preyed upon by marketers and retailers. For instance, when visiting a grocery, a person might not be seeking for candy or mints particularly.