PEOPLE ATTITUDES TOWARDS ELECTRIC VEHICLES IN NEPAL

Abstract

This study investigates the perception towards electric vehicles in Nepal. The study has employed descriptive and casual comparative research design. This study used descriptive statistic, correlation analysis and regression analysis to analyze the data. This study found that employee agreed that infrastructure and technological concern factor highly affects their purchase intention towards electric vehicle and they believe that their purchase intention was also high. The correlation analysis shows that the correlation analysis reveals that environment concern and economic benefit have significant positive relationship with purchase intention. At the same time, there is significant positive association between technological concern and purchase intention. Similarly, correlation value between social influence and the purchase intention is significant positive. Moreover, correlation value between infrastructure and the purchase intention is significant positive. The regression analysis shows that there is significant positive effect of environment concern and economic benefit on purchase intention. Then, there is also significant positive effect of technological concern on purchase intention. At the meantime, social influence has significant positive impact on purchase intention. Finally, infrastructure has significant positive effect on purchase intention. However, all the factors have significant impact on purchase intention towards electric vehicle in Nepal. Keywords: Purchase intention, environment concern, economic benefit, technological concern and social influence