NTV advertising and its impact on consumer behaviour of cosmetic products (with reference to Clinic Plus Shampoo)

Files

cover page.pdf (34.04 KB)
chapter page.pdf (708.89 KB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Consumer behaviour, Cosmetic product, Advertisement media

Citation

URI

https://hdl.handle.net/20.500.14540/22186

Collections

Marketing