The Role of Advertisement on Consumer Behaviour (With Special Reference to Electronic Media)

Files

cover.pdf (36.78 KB)
CHAPTER.pdf (1.08 MB)

Date

2008-09

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of management

Abstract

not available

Description

Keywords

Consumer behaviour, advertisement

Citation

URI

https://hdl.handle.net/20.500.14540/6615

Collections

Marketing