Impact of Television Advertising on Cosmetic Product ( A comparative study of Sun silk and Head & shoulder shampoo)

Files

Cover.pdf (356.75 KB)
Chapter.pdf (2.01 MB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Consumer behavior, Cosmetic products., TV advertisement

Citation

URI

https://hdl.handle.net/20.500.14540/18681

Collections

Marketing