GREEN MARKETING TOOLS AND CONSUMERS’ BUYING BEHAVIOR IN KATHMANDU
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Abstract
Environmental challenges such as global warming,
the greenhouse effect, pollution, and climate change have been closely tied to industrial
manufacturing since the early 1980s and will continue to affect human activities.
Description
This study explores the effect of green marketing tools on consumer buying behavior in the
Nepalese context. The study further contributes to the theoretical understanding of the
effect of the marketing tools on consumer buying decision of green products in Kathmandu
valley by examining the five major elements; environmental beliefs, eco-labeling, eco branding, environmental advertisements and green packaging which has been done with an
extensive study of various literature review.