Impact of social media marketing on purchase behaviour of youths in Kathmandu.

Files

Full Thesis.pdf (1.59 MB)

Date

2022

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Available with full text

Description

Keywords

Social media, Marketing tools, Purchase intention, Purchase behaviour

Citation

URI

https://hdl.handle.net/20.500.14540/18655

Collections

Marketing