A case study on brand loyalty on low involvement consumer product

Files

Cover Page.pdf (30.21 KB)
chapter page.pdf (485.75 KB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Brand loyalty, Consumer product, Marketing management, Brand equity

Citation

URI

https://hdl.handle.net/20.500.14540/19389

Collections

Marketing