Role of advertising in brand choice with special reference to instants noodles Wai Wai and Myos

Files

Full thesis.pdf (705.06 KB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Advertising media, Brand loyalty

Citation

URI

https://hdl.handle.net/20.500.14540/22321

Collections

Marketing