FACTORS INFLUENCING THE ADOPTION OF CASHLESS PAYMENTS AMONG YOUTH IN THE KATHMANDU VALLEY

Abstract

This study investigates the factors influencing the adoption of cashless payment systems among youth in the Kathmandu Valley. The primary objective was to understand how perceived benefits, supporting conditions, peer influence, security perception, and hedonic motivation affect adoption behaviors. The study utilized a quantitative research design and collected data through a structured questionnaire from 385 participants. The data was analyzed using descriptive, correlation, and regression analyses. The correlation analysis identified significant positive relationships between perceived benefits, supporting conditions, peer influence, and security perception with cashless payment adoption. Regression analysis revealed that all variables perceived benefits, supporting conditions, peer influence, security perception, and hedonic motivation have a significant impact on the adoption of cashless payment systems. Among these, perceived benefits emerged as the most influential factor, followed by supporting conditions. The findings emphasize the importance of practical benefits and supportive infrastructure in promoting cashless payment adoption. Future research could explore additional variables, such as socio-economic and cultural factors, and conduct comparative studies across different regions for a more comprehensive understanding of adoption dynamics.