Advertising Through Television Impact on Consumer Behaviour in Urban Areas

Files

Cover.pdf (39.88 KB)
Chapter.pdf (392.15 KB)

Date

2010

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Consumer behaviour, Advertising media

Citation

URI

https://hdl.handle.net/20.500.14540/21495

Collections

Marketing