Stereotypical Representation of Women in Nepal Television Advertisement
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Department of English
Abstract
The present research has analyzed the representation of women in comparison
to men especially in the advertisements broadcasted by Nepal Television Channel.
This work has searched the answer of the question–how women are presented in the
NTV ads and why. It is found that the ads broadcasted by NTV channel present
women stereotypically to perpetuate gender discrimination and reinforces the
patriarchal ideology. The trend of advertising helps to sustain the traditional
patriarchal ideology. It is not able to inject the new vision of the mind into new
generation.