A study on impact of advertising on consumer buying behavior

Files

Cover(1).pdf (65.59 KB)
Chapter (60).pdf (1.74 MB)

Date

2014

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Advertisement, Consumer behavior

Citation

URI

https://hdl.handle.net/20.500.14540/19741

Collections

Marketing