COMPULSIVE BUYING BEHAVIORS IN NEPALESE CREDIT CARD USERS

Abstract

The objectives of the research are to assess the factors influencing credit card usage and compulsive buying behavior, to examine the relationship between financial literacy, technological advancement, peer influence, social media, and psychological factors with credit card usage and compulsive buying behavior, and to analyze the impact of these factors on credit card use and compulsive buying behavior. The research employs a descriptive and causal-comparative research design. The independent variables are financial literacy, technological advancement, peer influence, social media, and psychological factors, while the dependent variable is credit card usage and compulsive buying behavior. Correlation and regression analyses are conducted on data collected via questionnaires from customers of five sample commercial banks. The findings reveal that financial literacy, technological advancement, peer influence, social media, and psychological factors significantly influence credit card usage and compulsive buying behavior. The relationships between these factors and credit card usage and compulsive buying behavior are both positive and significant. The impact of financial literacy, technological advancement, and peer influence on credit card usage and compulsive buying behavior is positive and significant, while the impact of social media and psychological factors is negative and significant.