Television advertising and its impact on consumer behaviour of cosmetic product (with reference to dabur vatika shampoo)

Files

All thesis.pdf (728.28 KB)

Date

2010

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not Available

Description

Keywords

Television advertising, Consumer behaviour, Cosmetic product

Citation

URI

https://hdl.handle.net/20.500.14540/17028

Collections

Marketing