A case study on consumer behaviour of Wai Wai quick product of Chaudhary Groups (CG) foods (Nepal) Pvt. Ltd.

Files

cover page.pdf (60.88 KB)
chapter page.pdf (593.92 KB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Consumer behavior, Brand awareness, Purchase decision, Media advertising

Citation

URI

https://hdl.handle.net/20.500.14540/19459

Collections

Marketing