A study on advertising investment and its impact on sales ( with reference to Wai Wai and Mayos )

Files

Cover(1).pdf (25.52 KB)
Chapter(3).pdf (600.63 KB)

Date

2011

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Advertising investment, Communication Information

Citation

URI

https://hdl.handle.net/20.500.14540/21767

Collections

Marketing