Effect of usage of social media on the growth of SME's in Kathmandu

Abstract

The study examines the effect of usage of social media on the growth of SMEs are affecting consumer brand preferences and their buying decisions up to a large extent. Responses are collected using well-designed questionnaires and the Results generated through appropriate statistical tools of analysis shows those activities in the effect of social media on the growth of SMEs in Kathmandu during customer desires and consumers preferences. The communication between them has also changed in the social media. Consumer and customers are now influenced by their assessments of goods or services on social networking sites. The study thus shows that social media has an important part to play in our everyday lives because they have provided a convenient medium for connecting and expressing. People these days tend to use platforms that are social networking. They used it a few times a day. They have entered social networking sites in order to maintain contact with their families and friends. In order to connect, search for marketing profiles and display their actions to others through blogs and tweets, the new generation used social networking sites. In the everyday lives of people and their company, social media played an important role. Hence the social media will be used in the coming years, because of its large insight and tremendous growth by active users, as a significant tool in the marketing and customer service by more and more SMEs industries. Contact with their families and friends. In order to connect, search for marketing profiles and display their actions to others through blogs and tweets, the new generation used social networking sites. In the everyday lives of people and their company, social media played an important role. Hence the social media will be used in the coming years, because of its large insight and tremendous growth by active users, as a significant tool in the marketing and customer service by more and more SMEs industries in Kathmandu Keywords: Growth of SME’s, Market Access, Customer Retention Management, Innovation, Pricing