Advertising Impact on Brand Choice and Brand Loyalty (Special Reference to Toothpaste)

Files

Cover page.pdf (29 KB)
Chapter page(6).pdf (381.76 KB)

Date

2011

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of Management

Abstract

Not available

Description

Keywords

Advertising impact, Marketing activities, Sales formation, Toothpaste brand

Citation

URI

https://hdl.handle.net/20.500.14540/14122

Collections

Marketing