Effects of television advertising on consumer behaviour (With special reference to Vatika Shampoo)

Files

Cover page.pdf (45.36 KB)
Chapter page.pdf (1.35 MB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Television advertising, Consumer behaviour, Vatika shampoo

Citation

URI

https://hdl.handle.net/20.500.14540/17745

Collections

Marketing