Impact of television advertising of cosmetic product on consumer's behavior (with reference to Unilever product)

Files

cover page.pdf (14.63 KB)
chapter page.pdf (334.01 KB)

Date

2010

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Television advertising, Cosmetic product, Consumer behaviour

Citation

URI

https://hdl.handle.net/20.500.14540/22030

Collections

Marketing