Depositors Preference betweenChoice of Public and Private Commercial Banks in Kirtipur Municipality

Abstract

The study covers the depositors’ preference between choice of public and private commercial bank. 100 samples of the customers were taken from the Kirtipur municipality using convenient sampling method. Descriptive research design has been adopted to fulfill the objectives of the study. Mean, Regression, Correlation, one wayANOVA and Independent sample T-testwere used in carrying out analysis. The study investigates the customers’ preference in bank selection. The study is based on Likertscale questionnaire on the scale of 5 to 1. It is based on previous research article. The primary data is collected from customers directly from bank. The present study concludes that the attractiveness, technology and reputation have significant relationship with depositors’ preference whereas convenience has the least.