A Study on Impact of Advertising Through Electronic Media (TV) on Consumer Buying Behaviour (With special reference to Wai-Wai noodles)

Files

Full Thesis(4).pdf (724.46 KB)

Date

2010

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of Management

Abstract

Not available

Description

Keywords

Electronic media, Consumer behaviour

Citation

URI

https://hdl.handle.net/20.500.14540/11762

Collections

Marketing