DIGITAL BANKING ADOPTION BY CUSTOMER OF COMMERCIAL BANKS IN NEPAL
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Abstract
In Nepal, almost all the banks adopt the branch-based retail banking service. Because of the geographic condition, this approach is the most suitable one in the countries like Nepal. Now-a-days digital banking is rapidly growing and changing the way of doing businesses and providing services too for the personal finance and other banking service. In the Nepalese case also, most of the commercial banks are trying to introduce digital banking to improve their operations and to minimize the cost.
Description
Over the last few years, Nepal has seen a shift toward digital banking. People are increasingly using mobile phones to access banking services. According to the most recent Nepal Rastra Bank statistics, higher than nine millions of people in Nepal utilize m-banking. Because most banking transactions now go easily due to mobile
banking apps. Banks now have a better understanding of ever-changing customer preferences and tastes due to digital banking. Insights into customer behavior have enabled the development of more targeted, relevant, and informed digital media strategies. All types of electronic banking are referred to as digital banking. Because
of the rapid progress of information.