SHAH, DEEPA2023-11-052023-11-052023-04https://hdl.handle.net/20.500.14540/20469The fast-paced advancements in technology and the trend of quickly capturing moments have significantly influenced how people perceive content creation on social media platforms such as blogs, vlogs, Facebook, and Instagram. Nowadays, people prefer a combination of visual, audio, and graphic elements in the content they consume, and vlogs provide the ideal format for accessing such content.Since the introduction of Vlogs, many influencers have been raised on internet or social platforms such as YouTube, Facebook, Instagram, and TikTok to share their personal experiences, but our organization has lately realized the fact of utilizing these platforms for marketing and brand building.enVLOG MARKETINGVLOG MARKETING ON THE TRAVELING INTENTIONThesis