Rana, Subarna Bir Jung Bahadur2023-05-282023-05-282013https://hdl.handle.net/20.500.14540/17361Not availableen-UScomparative studyMobile serviceCustomer retentionRetention strategiesA comparative study on the impact of customer retention strategies in the Nepalese GSM mobile service companies (A case study of Pokhara municipality)Thesis