Advertising impact on brand choice of convenience goods (with specific reference to toothpaste)

Agrawal, Narendra Kumar2023-06-222023-06-222010https://hdl.handle.net/20.500.14540/18135Not availableen-USBrand preferenceConvenience goodsAdvertising impactAdvertising impact on brand choice of convenience goods (with specific reference to toothpaste)Thesis