A case study on the effectiveness of television advertising in Kathmandu valley (with reference to Nepal television, Kantipur television and image channel)

Iswor Raj LohaniThakuri, Ranjeeb2024-12-242024-12-242011https://hdl.handle.net/20.500.14540/23492en-USTelevision advertisingBuying decisionA case study on the effectiveness of television advertising in Kathmandu valley (with reference to Nepal television, Kantipur television and image channel)Thesis