Asso. Prof. Pitamber LamichhaneRanju Niroula2025-04-272025-04-272024https://hdl.handle.net/20.500.14540/24903The objectives they are To examine the current status of quality management, company goodwill, company performance, company sectors, market information and investors decision of ipos, to analyze the relationship between different factors (quality management, company goodwill, company performance, company sectors and market information) and investment decision in ipo by the general investors and to examine the impact of different factors (quality management, company goodwill, company performance, company sectors and market information) to the investment decision in ipo by the general investors. The various article and thesis are reviewed from the google scholar and Shanker Dev library. The article reviewed developed the conceptual framework with dependent variables is investment decision and independent variable market information, company goodwill, company sectors, company performance, and quality management. The descriptive and casual comparative research design is used. SPSS and excel are the tools of data analysis. Total investors of the Kathmandu valley are the population of the research and the sample are the 450 as a convenience sampling techniques used. Primary source of data are used and they are collected using questionnaire survey. The analysis methods are descriptive statistics, correlation analysis and multiple regression analysis. The tool for analysis are excel and SPSS. The finding of the research are that variables of the quality management, company goodwill, company performance, company sectors, and market information and investment decision of ipos is available and use by the investors. The relationship between quality management, company goodwill, company performance and company sectors is positive and significant with investment decision of the research. The relationship between market information and investment decision is positive but not significant. The impact of quality management and market information to the investment decision is negative and significant. The impact of company performance and company sectors to the investment decision is positive and significant. The impact of financial behavior and investment decision is negative but not significant.en-USThesis