ADB; Ponzi, Daniele2021-10-052021-10-052019-01N/AN/AN/AN/Ahttps://www.adb.org/publications/policy-measures-green-business-asiahttps://hdl.handle.net/20.500.14540/5683This publication examines the enormous potential for scaling up green business development in Asia and the Pacific. It reviews green markets, technologies, and practices with a focus on developing Asian countries and offers a set of policy options to enable governments and finance institutions to accelerate green business development in the region. Direct command-and-control measures and indirect market-based instruments targeted at both large and small firms are also included. The analysis suggests that advancing green businesses is a win–win for all stakeholders, but requires mobilizing vast resources of private capital and innovative management approaches.118EnvironmentEnvironmental sustainabilityIndustry and tradePrivate sector financing